Entertainment expertise that transforms industries
With 20 years at Nintendo, we bring the power of entertainment and gamification to healthcare, regional revitalization, and beyond. From UX design to full-stack AI prototyping — we make experiences that change behavior.
About Office Suzuki
With over 25 years of experience in the entertainment world, including 20 years at Nintendo, we bring unique creativity and joy to every project.
Taiju Suzuki
As the founder of Office Suzuki Entertainment, I bring a unique blend of gaming industry expertise and cutting-edge technology to help clients create experiences that truly change user behavior. My mission: bring smiles to everyone involved.
20 years at Nintendo
Worked alongside Shigeru Miyamoto on Super Mario, Legend of Zelda, and directed Nintendo Labo VR Kit
Entertainment x Industry
Applying game design principles to healthcare, regional revitalization, and other industries
Full-stack Prototyping
From UX design and prompt engineering to frontend/backend implementation — one-stop delivery
Our Services
We don't just consult — we design, prototype, and build. Leveraging 25 years of entertainment expertise to create experiences that move people.
UX Design & Consulting
Applying human-centric game design principles to craft intuitive, engaging experiences that solve real problems and bring smiles to users.
AI Character & Chatbot Design
Designing AI personas with personality, empathy, and domain expertise. Full prompt engineering and character design for LINE, web, and other platforms.
Full-stack Prototyping
Rapidly building and shipping functional prototypes — from frontend UI to backend APIs and AI integration. Validate ideas with working products, not slide decks.
Gamification Strategy
Turning routine experiences into engaging ones. Applying game mechanics (rewards, progression, social dynamics) to healthcare, education, and regional promotion.
Service Design
End-to-end service design from concept to launch. User research, journey mapping, and iterative improvement based on real-world usage data.
LINE Platform Development
Building rich experiences on LINE — chatbots, rich menus, Messaging API integrations, and LIFF apps for the Japanese market.
How entertainment thinking is transforming healthcare
Gran Pharma Inc.
Building an AI health partner for a pharmacy chain pursuing a "zero-medication future"
The Challenge
Pharmacies are seen as "places to pick up medicine" — nothing more. Gran Pharma Inc., a pharmacy chain in Ishikawa Prefecture, envisions a future where people don't need medication at all. But how do you get everyday users to proactively engage with their own health? They needed an approach that breaks conventions.
Our Approach
Through the Kanazawa University Co-Creation Program, we partnered with Gran Pharma to reimagine "the pharmacy of the future." Instead of a utility tool, we designed an entertainment-first health service — making health engagement feel like chatting with a friend, not visiting a clinic.
What We Built
AI Jibun Karada "Gacky"
A LINE-based AI chatbot with a unique character personality. Gacky is a "pharmacy nerd" who chats naturally about your meals, health concerns, and daily habits — turning casual conversation into health literacy without the user even realizing it.
Our Role
Key Metrics
LINE Friends
Heavy Usage Rate
Status
User Voices
“It's like having a health advisor on your phone — and they reply instantly!”
- User review on note.com
“My health IQ has really improved. I rely on Gacky more than any other AI.”
- User review on note.com
“When I'm feeling sick and anxious, getting warm advice really makes a difference.”
- User review on note.com
Experience
A journey through gaming, technology, and creating smiles across industries.
Nintendo
Worked on AAA titles including Super Mario, Legend of Zelda, and Animal Crossing series. Directed Nintendo Labo VR Kit — pioneering accessible VR experiences.
Lead Product Manager & Game Designer
Led product development and game design for various companies, focusing on mass adoption of VR/AR experiences and entertainment-driven UX.
Visiting Researcher, Kanazawa University
Selected for the Co-Creation Program. Matched with Gran Pharma Inc. to research "the pharmacy of the future." Designed the prototype for AI Jibun Karada Gacky.
IT Consultant — Office Suzuki Entertainment
Continuing full-stack development and consulting for Gran Pharma Inc. Building and evolving Gacky as a new model for health engagement through entertainment.
Co-founder — Yubiyado LLC
Launched a regional revitalization venture in Ibusuki, Kagoshima. Created "Omae Dare da yo!!!" — a card game that turns local business names into gameplay, promoting regional discovery through gamification.
Get In Touch
Have a challenge that needs an unconventional approach? Let's talk about how entertainment thinking can transform your business.
Contact Form
Contact Information
Feel free to reach out to discuss your project needs.
Location
Ibusuki, Kagoshima, Japan
officienne@gmail.com
Let's bring your ideas to life
From concept to implementation, I deliver working prototypes — not just proposals.
"My mission is to bring smiles to everyone involved." - Taiju Suzuki